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Mar 14

GoDaddy Web Site Builder and Search Engine Optimization? Don’t also Bother!

Once the name implies, this website post defines GoDaddy Website Builder to our experience (aside from its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to increase the on-site SEO of a customer. Its function just isn’t to harm GoDaddy’s reputation but alternatively to simply help small businesses understand that GoDaddy’s site Builder isn’t this content administration system (CMS) that is suitable for attaining the salient online existence this is certainly therefore vital for small enterprises’ survival in this extremely competitive age.

As always, during our analysis that is preliminary of client’s situation, we made a listing of problems that required action. Among others, the robots.txt file was not configured properly, there were two versions of the true website plus one would have to be 301-redirected to another, there clearly was no Schema.org implemented to markup our client’s business data, reviews and items, no map pointing to your Bing+ listing that is local embedded, etc.

We knew that the internet site ended up being hosted on GoDaddy’s site Builder, which we’d no experience with, so our concept would be to make an effort to perform the optimizations upon it if unsuccessful – move the internet site to WordPress and hosting that is regular.

That which we learned is the fact that while being the way that is cheapest to host an online site on GoDaddy (that makes it a very cheap choice altogether), the internet site Builder didn’t permit you to perform just about any action that a normal web hosting will allow one to. GoDaddy promote their device whilst the most suitable choice for his or her non-technical customers – an extremely easy tool with 100per cent hassle-free setup and upkeep to give your enterprise with a comfy fundamental site.

This really is true (the “comfortable basic website” component could be argued), nevertheless it is simply exactly what a WordPress website hosted with regular web hosting services offers you, too, except WordPress is nowhere near as limiting. Listed here is my advice to any or all business that is small – don’t get intimidated by exactly exactly exactly how “technically demanding” it really is to create a WordPress website and “undersell” your on line existence to a simple website builder web page Builder web site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting design that is SEO development-wise also when it comes to many modest consumers.

The essential part that is shocking GoDaddy site Builder is you don’t already have usage of the FTP and also the database. You can easily imagine the capabilities that are limited derive from this type of limitation. For instance, despite the fact that there was a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable since the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to improve the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The client rep stated directly that the goal of GoDaddy site Builder is always to assist fundamental users create a website that is basic something such as a business card. So anything “too advanced” will be impractical to implement – exact same applies to our suggestions to 301 redirect among the house pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. so essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to make usage of at the very least some basic SEO?”. Well, you can easily still:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the tags that are heading
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, note that if you attempt to make usage of Schema.org markup that might be impossible because each time you insert the rule, the “itemscope” attribute just gets stripped away, making the code invalid – one other characteristics remain intact though)

Our Suggestion

That which we proposed to your customer would be to migrate his GoDaddy site Builder built web site to WordPress therefore we are able to implement all our Search Engine Optimization recommendations. The key concern he previously ended up being that keeping their web site can be very difficult he would have to learn how to deal with WordPress for him because. We made a decision to provide him a totally free assessment to get their method around WordPress which can be by no means a lot more tough to handle than GoDaddy Website Builder.

If you should be your small business owner and they are to locate a simple way to produce and keep maintaining a web page, we suggest you get web hosting from the well-reputed company and make use of WordPress as being a CMS. This way you are going to have the ability to completely use Search Engine Optimization recommendations without the restrictions.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!